If you are unable to find people who would be interested in purchasing your course then you need to review your marketing strategy.
Your online course will sell only if you make it visible to the right audience. Otherwise, no matter how hard you try, you won’t be able to sell it. Create a marketing strategy while keeping your target audience in mind.
In this blog, I will share some simple strategies so that you can use them to market your online course.
How to market your online courses
1- Create a Dedicated Website
Having a dedicated website means having a place on the web where you can host all of your online courses. This means you learners won’t have to search for your courses here & there. They will simply open your course website & purchase the course that they want. Along with that, when you have a dedicated website, you won’t have to store the backup of your course at multiple places. Once you upload it on the website, it will stay there as long as you want.
You can host your course on a platform like Spayee. It will save you from the expenses that you will have to bear if you do it all on your own. Along with a white-labeled website, they can also help you in launching the mobile application of your online institute.
2- Start writing Blogs
Writing blogs consistently can help you rank higher on the search engine. Google rewards websites that keep posting consistently by showing up their articles on the first page. Hence, if you are someone who loves writing, you should definitely start writing blogs on your online course website.
If you choose Spayee, then you will have another advantage because they provide a separate blog section to their clients where they can share their thoughts & views.
3- Be Present Online
One of the best ways to interact with your audience is to build dedicated accounts on various social media platforms. Make sure you are available on Facebook, Instagram, Linkedin, & Twitter. These platforms are very popular & you may get consistent leads from these platforms. Post consistently & share valuable information on your feed.
These platforms also provide the feature of paid ads so that you can maximize your reach. Hence, you can leverage paid ads to reach more & more people across the globe.
4- Create Course Packages
Create multiple courses that revolve around your niche. Combine those courses in a package and sell them at a discounted price.
For example, you have 3 courses worth Rs. 4000 each. You could sell all the courses for Rs.9999. In this way, your learner would get a discount worth Rs. 2000.
Hence, by using this strategy you could sell more courses at once and make more money.
5- Build a Strong Personal Brand
Establishing a strong personal brand can make you stand out from your competitors. If you manage to do that, you are already 95% ahead of your rivals.
Undoubtedly, building a brand around yourself is not an easy task to do. In fact, it is one of the most difficult tasks because building a brand means showing up consistently, building an authentic relationship with your audience. But, the consequence of it can change your entire marketing game. It can help you sell your online course like a wildfire.
Also Read: How to build an online course platform