It is fundamental to consider sustainable box packaging a universal source for all types of products. Their eco-friendly traits add value to the products and lift the brand image. Brands can choose from a range of sustainable packaging materials like cardboard, bux board, and thick Kraft paper. These materials are pretty sturdy and efficiently protect the items inside.
Moreover, their flexibility makes the customization easier to get a catchy and unique design. The brands’ innovative custom options are die-cut window panes, embossing, gluing, scoring foiling, and perforations.
Similarly, sustainable practices are also followed during the printing. For example, organic aqueous-based inks make packaging safe for marine life if it reaches seashores. Quality of print even gets increased and lasts longer with such types of organic inks.
Packaging trends for 2022 differ from past practices that brands were following. A lot has changed in the last few years. All of it is now pushing firms forward to opt for sustainable box packaging. The use of boxes possessing sustainable characteristics has become a trend globally and in the UK specifically. Meanwhile, it benefits them in several ways to meet their personal and professional needs. This guide will help you understand business needs and benefits that have made 2022 a year of sustainable and compostable packaging.
Controlling pollution via sustainable box packaging:
Land and marine pollution have seen a drastic increase in the past few years. All the entities highlighting these issues have stated that plastic packaging is a fundamental reason behind this. Therefore, enterprises have now joined hands to tackle this situation and decided to opt for sustainable packaging. Businesses are taking this decision because the manufacturing materials of these boxes hold traits that make them a safe option for nature. In addition, cardboard, bux board, and other options used in this regard have a fast decomposition rate. Therefore, they do not last long and create problems for marine life and land fertilization.
Sustainable box packaging cuts costs:
Businesses have seen a massive decline in overall revenue because of the lockdowns imposed during the pandemic. They could not meet the high costs of packaging to resume business operations. On the other hand, green packaging has a considerable difference in terms of expenses than traditional packaging types.
The alternative options like glass, metal, or plastic cost higher. However, boxes with sustainable traits are manufactured with commonly available raw materials like corn starch and mushrooms. Seaweed, bamboo pulp, and recycled wood pulp also cost less. This phenomenon has inspired brands to choose these boxes as their ultimate packaging solution for this year and the future.
Combating the pandemic situations:
The current pandemic has impacted everyone and, ultimately, the shopping methods. Therefore, it is essential to take precautions to avoid getting affected by this novel virus. Researchers have tested the life cycle of the Covid-19 virus on eco-friendly packaging and other surfaces. They have found that it stays stable for hours on the characters like plastic, glass, and other metals.
Meanwhile, sustainable paper packaging has been identified as the most suitable option to avoid the spread. Therefore, businesses have found a way to ensure the safety of their customer base. People can now fulfill their daily routine needs by buying products in such safe packaging. Hence, it has become a way to combat this pandemic during these difficult times.
Increasing demand of consumers:
Apart from all other needs and the opportunities to excel in business, sustainable packaging has become customers’ favorite. People love to serve nature, and they can do this easily by avoiding the packaging that creates new landfills. According to the packaging surveys of last year, consumers have seen increasing demand.
This increasing demand has compelled brands to opt for it that were reluctant to switch their box types. Now, it has become an inevitable need of businesses to win customers’ hearts. Packaging firms have also introduced several new designs for these boxes for the selection ease of business firms.
A quick boost to business branding:
Another growing need of the brands is building and maintaining a strong image in the industry. There are multiple manufacturers and providers of every single product available in the market. Therefore, brands have to do something unique to stay stand, and green packaging is helping them do so.
People consider such brands more professional and care about social causes. Hence, such an impactful and strong trait helps in the quick branding of a business. Moreover, the ease of customizing it also enables businesses to raise the visibility of their products. They can print all required promotional data like website addresses over the walls of these boxes.
You would have understood the so much popularity and craze for sustainable box packaging in the ongoing year 2022. No business wants to miss an opportunity when they are getting so much by spending less money. Therefore, experts are predicting this trend to seek more attention in the coming years.