So, you’re planning to organize a corporate event, right? Well, we’ve got you covered
with some excellent tips that will help you out immensely, especially if you’re a first-
Even if you’ve never organized such an event before, you should be able to get at least
a few of these things right. At the end of the event, you’ll most likely be happy with the
results that you’ve got. So, without further ado, here are the tips:
Start at the End
As a newcomer, you might be tempted to think about all the minute details that go into
the first preparations of an event. However, it’s far better if you sit back a little and view
the bigger picture at first.
Think about what you want your participants to get out of the event. What would you like
to happen once everything is over? Do you want networking? Simply a good time? A
workshop from which they can learn stuff? All of these and more?
Think as an advertiser would: what your target audience wants or needs. The
expectations of your guests will depend on the industry and pay grade. Start with the
end, and let it determine the battle plan.
Create a to-Do List
Now it’s time to create a list of things that should be done by the team that organizes
the event. Let’s give you a few hints so you can get an idea of what you might need to
do for your event:
● Food and drinks
● Marketing collateral
Define Your Budget
Now, this is a little tricky because some organizers don’t have direct control over their
budget. Oftentimes, it’s up to the company to decide what you should spend on.
However, if you’re in charge of the budget, we recommend you follow the golden rule:
Be realistic and leave 10% in reserves! Compare the costs that every provider has and
pick out your best options without sacrificing much quality.
Choose a Date
The next step is to choose an appropriate date depending on the type of event you’re
organizing. When choosing the perfect date, you’ll need to take care of the event vows
so that your guests will know what to expect.
Make the date tentative. You will probably have to adjust it slightly once you get into
finding the right venue. Once that’s done, it’s time for the next step.
Create an Event Timeline
Every event needs a timeline if you want it organized properly. You’ll want your
schedule to make sense but also allow for some breathing room in case something
happens or some of the team members get their tasks done later than expected.
To give you a better idea, here are just a few of the unexpected delays that might
happen prior to your event:
● Catering can run late
● Print shops can misspell your company name
● The venue can get double-booked
● Decoration might out of stock
● A car that transports essential materials might break
Promote Your Event
Finally, it’s time to promote your event. Think about how your event will look like and
create a solid strategy around that. If your company has a lot of employees that need to
participate, you might want to consider creating an email newsletter. On the other hand,
if you want a lot of outside participants, you might want to take the promotion to social
media accounts and pages.
Of course, you shouldn’t go overboard with your budget. Do keep in mind that
sometimes, the best marketing promotion type is completely free, so think of something
The Bottom Line
Once you get some rules written down and studied, organizing a great corporate event
becomes much easier. If you also assemble a competent team, things will go even
smoother. Preferably you’ll have at least a few people who have organized such events
in the past as well. Their experience might prove invaluable.